Certificate in Channel Marketing: Module 5 - Positioning Channel Partners in the Market

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This 30 minute video is module 5 of the Certificate in Channel Marketing. In this module you will explore: what is market positioning, and why is it so critical for channel resellers? We also examine positioning methodologies for channel resellers. Please note, this is a standalone module and does not come with certification from the Institute.

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What is Market & Competitive Positioning? Why is it particularly important for channel resellers? Introduction to positioning strategies. How to help partners develop a market position. The Perceptual Mapping tool Key Takeaways.

Size

172 MB

Duration

23 minutes

Resolution

1440 x 1080 px